Jul 02 2009
Tips for Starting a Home-Based Scrapbooking Business
For many of us, scrapbooking is a hobby that we enjoy doing. However, there are a few entrepreneurial types who have started a scrapbooking business based on their love of this popular hobby. Although there are many different business models that you can pursue in this field, one popular home-based model is selling scrapbook layouts.
If this sounds like something you would be interested in doing, there are a few different considerations you will need to keep in mind…
First, determine how you can make your venture profitable. Each layout you create represents an investment in both materials and time.To maximize your profit, minimize the time and costs necessary for producting your layouts by purchasing specialized scrapbooking equipment. For example, a die cutter, such as a Cricut machine, will allow you to quickly make cutout shapes and letters for your scrapbook layouts, with only a minimal monetary investment in materials.
Purchasing materials at wholesale cost is another good way to maximize your profit potential. Speak to your accountant, who can provide advice regarding the forms that will need to be submitted and the record keeping involved with this.
If you decide that you can indeed make a profit, you will next need to think about the marketing aspect of your business. This is easy to do because there are many people who would like to showcase their favorite photos in scrapbooks, but either lack the time or the creative skills to make it happen. An easy way to get started is by talking to friends and relatives who admire your work. Find out if they will provide you with referrals or direct business.
Attending craft shows and fairs is another way to gain business. Ensure that you have layouts available for both display and to sell, and pass out your business cards to anyone who expresses an interest in your work. Also, get in contact with businesses who offer similar services. For example, talk to local shopkeepers to see if they would be interested in selling your layouts on consignment.
The internet also offers several opportunities to sell your projects. Creating an online store has never been easier. However, if you are concerned about creating your own internet-based store, look at online services such as eBay and Etsy, which simplify the process of selling online.
Making scrapbook layouts for others is a fun and potentially profitable business venture. Take time to make preparations to minimize any future hassles and to make the most money possible.
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