May 24 2009
Free Keyword Research Tools
One of the most critical elements of any type of marketing work on the Internet is Keyword research.
Yes, you might be sick of hearing about Keywords, but tragically they cannot be ignored, particularly if you want to be found, because it is keywords or long keyword strings, commonly referred to a ‘longtail keywords’, that are what people use to search.
If you are starting out, you are probably trying to avoid spending any more than you have to. Google has come to your help, with a new free tool for extending your keyword search capabilities.
First up, watch the video above, if you haven’t already, which will save me a lot of writing.
The Wonder Wheel, goes a long way to showing you how to set up your site, particularly indexing and what Google is looking for. This new tool is showing you categories then sub-categories, to a multiplicity of levels.
As you’ll see in the video, I started with ‘Dog Training’
This then produced a series of sub-categories: ‘Dog Training Courses’ Clicking on this sub-category produced the next level: Dog Grooming Training, Dog Training Instructor Courses, Dog Behaviour Training Courses.
This shows you how to build your category structure. The Google Wonder Wheel goes well beyond being a simple Keyword tool. It’s providing you with guidelines for building your site index structure plus suggestions for Long Tail Keywords. All you have to do is select the niche you would like to work with.
And the best part, this tool costs you absolutely nothing!
It’s not often Google offers something that is seriously helpfull, but this time they have. Maybe they are trying to show us how they want to see information sites built, and those who follow these guidelines are going to rank better, who knows…it’s an interesting thought though.
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